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Watch collectors search far and wide for watches that will suit their collection. Some even go for heavily modded watches as long as it’s from the brand they patronise. For this reason, people have started selling customised watches since it’s a fairly lucrative business.
When starting your watch business, it’s crucial to ensure that everything is in order, such as your prices, contact information, supplies, and so on. However, you might also forget your branding, which is just as important. If you don’t have proper branding, you’re setting yourself up for failure. Branding is a business’s identity, after all.
In this article, we will be discussing how to create a brand for your custom watchmaking business. Read on below to learn more.
#1 – Establish Your Identity
A brand’s identity consists of the following elements: logo, fonts, colour, and slogans or taglines. A brand identity must be consistent, so you must plan carefully. You also have to ensure that everything is used across business activities, such as marketing and advertising materials. If you have a social media account, use the branding there as well.
Think of it this way: prospective customers may shake their heads if they see inconsistent branding because it gets confusing. They might even think that they went to the wrong website to check it out online.
#2 – Think of What Makes You Unique
Every business has something to offer, even if they may be in the same field. It’s essential to take note of what your business can use to its advantage, and the great thing about it is that it can be anything, such as the service, design, or location.
Watch modding is already a niche, but you can improve this further. You can try to do so by focusing your services on modding certain brands, such as Seiko.
#3 – Be Straightforward
The simpler your branding is, the better it will be understood by people. Don’t try to do too much with your branding, or it will only be confusing. If this happens, it creates a negative impression on prospective customers. The taglines or slogans also need to be related to the logo as well.
Take a look at McDonald’s, which is easily one of the most recognisable fast-food brands in the world. It has a simple logo of a yellow curved M on a red background. If you ask anyone to draw the logo, they can do so with no problem. Conversely, the tagline “I’m lovin’ it!” is short yet impactful since food is being talked about.
#4 – Establish a Strong Digital Presence
Most, if not all, businesses can be found on the internet nowadays. This gives the advantage of having a potentially wider reach as long as your website is optimised.
Most watch enthusiasts are now buying watches and parts over the internet, so it makes sense that you should put your business there as well. You need to place your branding materials on your website. The website should also load fast and the product photos should also be high-quality to let website visitors know that you’re a legitimate seller.
If you’re thinking of being present on many platforms at once, you should go for it as long as you can handle all of them.
#5 – Created a Dedicated Marketing Plan
Not having a dedicated marketing plan is a mistake that most small and startup business owners make. In some cases, a marketing plan tries to do much more than intended, which inadvertently causes problems for the business.
Since you’ll be in the watch modding business, it’s essential to ponder on the following:
- Social media goals – These must be met using your marketing strategies. If not, it’s recommended that you change some things in your strategy.
- Customer profile – Knowing your target customers is crucial because they are the ones who will keep on returning to your business in the future.
- Competitor analysis – It’s best to know how your competitors are faring in their business. It allows you to learn more and adapt to be one step ahead of them.
#6 – Incentivise Prospective Customers
Branding is not just about the physical attributes of your business; you should also give prospective customers a reason why they should do business with you. Think of the following questions:
- Who are you?
- How can you help with your customers’ needs?
- How is your business any different from other businesses?
Your branding should be able to support and answer any of these questions to let customers know that you’re there for them if the need arises.
A watch modding business must have proper branding in order to attract clients. Even if you excel in giving excellent service, you won’t be able to provide them to your clients if your business has no identity.
Seiko is a household name in the watch industry, but many watch enthusiasts also love it because you can modify their parts. If you’re looking for Seiko mod parts, then look no further than Seiko Mods! We offer a wide selection of parts that you can use to customise your watch in accordance with your preferences. Contact us today to learn more!